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Texas Roadhouse CEO W. Kent Taylor reveals 2012 plans

Texas Roadhouse CEO W. Kent Taylor reveals 2012 plans

While the return of W. Kent Taylor to the post of chief executive at Texas Roadhouse may yield a few changes for the brand, the casual-dining chain’s founder says he’s never moved too far away from the daily operations of the concept he launched back in 1993.

Following the resignation of former chief executive G.J. Hart, who left Louisville, Ky.-based Texas Roadhouse Aug. 14 to become CEO of California Pizza Kitchen, Taylor resumed the role he had held at Texas Roadhouse from 2000 to 2004.

Since then, the brand introduced its first international location in September in Dubai and recorded a 13-percent increase in profit for the third quarter of 2011.

Taylor, who remained chairman of the company during Hart’s tenure as CEO, said Texas Roadhouse’s recent success has much to do with the brand fundamentals he has advocated from the beginning, with a compensation structure and local-store marketing focus that makes the brand’s managing partners and market partners more entrepreneurial.

Texas Roadhouse will open 25 new restaurants in 2012, including a few more units in the Middle East, Taylor said.

“We’ve had a solid 2011, and there are many more challenges ahead for 2012, but we’re not scared,” Taylor told Nation’s Restaurant News. “We’re ready to tackle 2012 like we did with 2011.”

Since you’re stepping back into the CEO role, what has the transition period entailed for Texas Roadhouse?

I’ve never relinquished real estate [site selection], I’ve always done the menu and the menu pricing, and I’ve always had my hand involved in our company conference. I have been there to protect the brand from ourselves and make sure we don’t make changes from [our differentiators like] three-table stations, cutting our meat in-house and making our items from scratch. Those are the type of things that a lot of companies transitioning from one leader to another tend to screw with and mess up. We’ve never had a market partner, who is like an area manager, quit. I’m very proud of that

We had a transition plan put in place about two years ago, so when G.J. announced he was leaving, we got the board together and pushed the “go” button. I would say that with me back in the saddle, I may view some things differently from G.J., but I don’t think fundamentally you’re going to see a shift in the business. What’s going to happen with me more engaged is you’re going to see my personality and my style reflected in certain parts of our business.

As an example, in marketing I really want to push social media, whereas we weren’t as directed that way before. For me, being on Papa John’s board of directors, I see how they leverage social media, and I would say there are a lot of things I’m picking up from them that we could take advantage of.


Opinion: Romney’s Move To The Middle Is Nothing More Than Baseless Rhetoric

The Romney endorsement tour of Barack Obama’s policies continued Monday.

The Romney lines of harsh criticism over the president’s handling of the war in Afghanistan, which have persisted throughout the campaign, got a big “Never Mind!” from candidate Romney.

Mitt’s new Afghanistan position virtually mirrors the president’s policy.

After ignoring the nation’s longest war and omitting soldiers from his convention speech, Mitt Romney is on a desperate, last minute, race to the center.

Where did this change come from?

Why is Mitt Romney, the severely Conservative candidate for president, all of a sudden moving to the middle?

Has he had a change of heart?

No. Politico is reporting that the big change in Mitt’s approach is that his family has interceded on campaign strategy, arguing that his Game Changing Moment is to break with the right publically and moderate his rhetoric.

Thus, the October Surprise at the debate. From the lie about his plan for covering people with pre-existing coverage (his campaign had to knock that one back after the debate) to the denial of his tax plan Mitt Romney basically said “Never Mind!” to his entire campaign.

Earlier this year he chastised Obama for not learning the “lesson of Wisconsin” and wanting more teachers. This spring in Philadelphia, Romney called for bigger class sizes, not more teachers. But in Denver Romney was all about hiring more teachers (even if he wants to fire Elmo).

Like Romney said during the primary debates “I’m running for office for Pete’s sake”. This time the Tea Partiers were silent because they could smell the stench of defeat from his campaign. At this point they will take Romney’s betrayal lying down.

The only question is: can he get away with it? Romney tried it against Ted Kennedy, and lost. He tried it again and became a failed, one-term Governor of Massachusetts.

The bottom line is that Mitt Romney’s family appears to have convinced the patriarch to say whatever it takes to get elected. Even if it contradicts everything he has said in this election to date.

With four weeks left, two presidential debates and a vice presidential debate it will be tough to deny everything the Romney/Ryan campaign has proposed.

But Mitt Romney is going to win or lose based on his ability to (literally!) make it up as he goes along for the next four weeks. And he has to hope that Paul Ryan is as willing to run to the center as W. Mitt Romney is.

About Bill Buck

Bill Buck is a Democratic strategist, President of the Buck Communications Group, a media relations and new media strategies consulting business based in Washington, DC, and Managing Director of the online ad firm Influence DSP. He has over twenty years of international and national communications experience. The views and opinions expressed in this post are those of the author and do not necessarily reflect the official policy or position of CBS Local.


Opinion: Romney’s Move To The Middle Is Nothing More Than Baseless Rhetoric

The Romney endorsement tour of Barack Obama’s policies continued Monday.

The Romney lines of harsh criticism over the president’s handling of the war in Afghanistan, which have persisted throughout the campaign, got a big “Never Mind!” from candidate Romney.

Mitt’s new Afghanistan position virtually mirrors the president’s policy.

After ignoring the nation’s longest war and omitting soldiers from his convention speech, Mitt Romney is on a desperate, last minute, race to the center.

Where did this change come from?

Why is Mitt Romney, the severely Conservative candidate for president, all of a sudden moving to the middle?

Has he had a change of heart?

No. Politico is reporting that the big change in Mitt’s approach is that his family has interceded on campaign strategy, arguing that his Game Changing Moment is to break with the right publically and moderate his rhetoric.

Thus, the October Surprise at the debate. From the lie about his plan for covering people with pre-existing coverage (his campaign had to knock that one back after the debate) to the denial of his tax plan Mitt Romney basically said “Never Mind!” to his entire campaign.

Earlier this year he chastised Obama for not learning the “lesson of Wisconsin” and wanting more teachers. This spring in Philadelphia, Romney called for bigger class sizes, not more teachers. But in Denver Romney was all about hiring more teachers (even if he wants to fire Elmo).

Like Romney said during the primary debates “I’m running for office for Pete’s sake”. This time the Tea Partiers were silent because they could smell the stench of defeat from his campaign. At this point they will take Romney’s betrayal lying down.

The only question is: can he get away with it? Romney tried it against Ted Kennedy, and lost. He tried it again and became a failed, one-term Governor of Massachusetts.

The bottom line is that Mitt Romney’s family appears to have convinced the patriarch to say whatever it takes to get elected. Even if it contradicts everything he has said in this election to date.

With four weeks left, two presidential debates and a vice presidential debate it will be tough to deny everything the Romney/Ryan campaign has proposed.

But Mitt Romney is going to win or lose based on his ability to (literally!) make it up as he goes along for the next four weeks. And he has to hope that Paul Ryan is as willing to run to the center as W. Mitt Romney is.

About Bill Buck

Bill Buck is a Democratic strategist, President of the Buck Communications Group, a media relations and new media strategies consulting business based in Washington, DC, and Managing Director of the online ad firm Influence DSP. He has over twenty years of international and national communications experience. The views and opinions expressed in this post are those of the author and do not necessarily reflect the official policy or position of CBS Local.


Opinion: Romney’s Move To The Middle Is Nothing More Than Baseless Rhetoric

The Romney endorsement tour of Barack Obama’s policies continued Monday.

The Romney lines of harsh criticism over the president’s handling of the war in Afghanistan, which have persisted throughout the campaign, got a big “Never Mind!” from candidate Romney.

Mitt’s new Afghanistan position virtually mirrors the president’s policy.

After ignoring the nation’s longest war and omitting soldiers from his convention speech, Mitt Romney is on a desperate, last minute, race to the center.

Where did this change come from?

Why is Mitt Romney, the severely Conservative candidate for president, all of a sudden moving to the middle?

Has he had a change of heart?

No. Politico is reporting that the big change in Mitt’s approach is that his family has interceded on campaign strategy, arguing that his Game Changing Moment is to break with the right publically and moderate his rhetoric.

Thus, the October Surprise at the debate. From the lie about his plan for covering people with pre-existing coverage (his campaign had to knock that one back after the debate) to the denial of his tax plan Mitt Romney basically said “Never Mind!” to his entire campaign.

Earlier this year he chastised Obama for not learning the “lesson of Wisconsin” and wanting more teachers. This spring in Philadelphia, Romney called for bigger class sizes, not more teachers. But in Denver Romney was all about hiring more teachers (even if he wants to fire Elmo).

Like Romney said during the primary debates “I’m running for office for Pete’s sake”. This time the Tea Partiers were silent because they could smell the stench of defeat from his campaign. At this point they will take Romney’s betrayal lying down.

The only question is: can he get away with it? Romney tried it against Ted Kennedy, and lost. He tried it again and became a failed, one-term Governor of Massachusetts.

The bottom line is that Mitt Romney’s family appears to have convinced the patriarch to say whatever it takes to get elected. Even if it contradicts everything he has said in this election to date.

With four weeks left, two presidential debates and a vice presidential debate it will be tough to deny everything the Romney/Ryan campaign has proposed.

But Mitt Romney is going to win or lose based on his ability to (literally!) make it up as he goes along for the next four weeks. And he has to hope that Paul Ryan is as willing to run to the center as W. Mitt Romney is.

About Bill Buck

Bill Buck is a Democratic strategist, President of the Buck Communications Group, a media relations and new media strategies consulting business based in Washington, DC, and Managing Director of the online ad firm Influence DSP. He has over twenty years of international and national communications experience. The views and opinions expressed in this post are those of the author and do not necessarily reflect the official policy or position of CBS Local.


Opinion: Romney’s Move To The Middle Is Nothing More Than Baseless Rhetoric

The Romney endorsement tour of Barack Obama’s policies continued Monday.

The Romney lines of harsh criticism over the president’s handling of the war in Afghanistan, which have persisted throughout the campaign, got a big “Never Mind!” from candidate Romney.

Mitt’s new Afghanistan position virtually mirrors the president’s policy.

After ignoring the nation’s longest war and omitting soldiers from his convention speech, Mitt Romney is on a desperate, last minute, race to the center.

Where did this change come from?

Why is Mitt Romney, the severely Conservative candidate for president, all of a sudden moving to the middle?

Has he had a change of heart?

No. Politico is reporting that the big change in Mitt’s approach is that his family has interceded on campaign strategy, arguing that his Game Changing Moment is to break with the right publically and moderate his rhetoric.

Thus, the October Surprise at the debate. From the lie about his plan for covering people with pre-existing coverage (his campaign had to knock that one back after the debate) to the denial of his tax plan Mitt Romney basically said “Never Mind!” to his entire campaign.

Earlier this year he chastised Obama for not learning the “lesson of Wisconsin” and wanting more teachers. This spring in Philadelphia, Romney called for bigger class sizes, not more teachers. But in Denver Romney was all about hiring more teachers (even if he wants to fire Elmo).

Like Romney said during the primary debates “I’m running for office for Pete’s sake”. This time the Tea Partiers were silent because they could smell the stench of defeat from his campaign. At this point they will take Romney’s betrayal lying down.

The only question is: can he get away with it? Romney tried it against Ted Kennedy, and lost. He tried it again and became a failed, one-term Governor of Massachusetts.

The bottom line is that Mitt Romney’s family appears to have convinced the patriarch to say whatever it takes to get elected. Even if it contradicts everything he has said in this election to date.

With four weeks left, two presidential debates and a vice presidential debate it will be tough to deny everything the Romney/Ryan campaign has proposed.

But Mitt Romney is going to win or lose based on his ability to (literally!) make it up as he goes along for the next four weeks. And he has to hope that Paul Ryan is as willing to run to the center as W. Mitt Romney is.

About Bill Buck

Bill Buck is a Democratic strategist, President of the Buck Communications Group, a media relations and new media strategies consulting business based in Washington, DC, and Managing Director of the online ad firm Influence DSP. He has over twenty years of international and national communications experience. The views and opinions expressed in this post are those of the author and do not necessarily reflect the official policy or position of CBS Local.


Opinion: Romney’s Move To The Middle Is Nothing More Than Baseless Rhetoric

The Romney endorsement tour of Barack Obama’s policies continued Monday.

The Romney lines of harsh criticism over the president’s handling of the war in Afghanistan, which have persisted throughout the campaign, got a big “Never Mind!” from candidate Romney.

Mitt’s new Afghanistan position virtually mirrors the president’s policy.

After ignoring the nation’s longest war and omitting soldiers from his convention speech, Mitt Romney is on a desperate, last minute, race to the center.

Where did this change come from?

Why is Mitt Romney, the severely Conservative candidate for president, all of a sudden moving to the middle?

Has he had a change of heart?

No. Politico is reporting that the big change in Mitt’s approach is that his family has interceded on campaign strategy, arguing that his Game Changing Moment is to break with the right publically and moderate his rhetoric.

Thus, the October Surprise at the debate. From the lie about his plan for covering people with pre-existing coverage (his campaign had to knock that one back after the debate) to the denial of his tax plan Mitt Romney basically said “Never Mind!” to his entire campaign.

Earlier this year he chastised Obama for not learning the “lesson of Wisconsin” and wanting more teachers. This spring in Philadelphia, Romney called for bigger class sizes, not more teachers. But in Denver Romney was all about hiring more teachers (even if he wants to fire Elmo).

Like Romney said during the primary debates “I’m running for office for Pete’s sake”. This time the Tea Partiers were silent because they could smell the stench of defeat from his campaign. At this point they will take Romney’s betrayal lying down.

The only question is: can he get away with it? Romney tried it against Ted Kennedy, and lost. He tried it again and became a failed, one-term Governor of Massachusetts.

The bottom line is that Mitt Romney’s family appears to have convinced the patriarch to say whatever it takes to get elected. Even if it contradicts everything he has said in this election to date.

With four weeks left, two presidential debates and a vice presidential debate it will be tough to deny everything the Romney/Ryan campaign has proposed.

But Mitt Romney is going to win or lose based on his ability to (literally!) make it up as he goes along for the next four weeks. And he has to hope that Paul Ryan is as willing to run to the center as W. Mitt Romney is.

About Bill Buck

Bill Buck is a Democratic strategist, President of the Buck Communications Group, a media relations and new media strategies consulting business based in Washington, DC, and Managing Director of the online ad firm Influence DSP. He has over twenty years of international and national communications experience. The views and opinions expressed in this post are those of the author and do not necessarily reflect the official policy or position of CBS Local.


Opinion: Romney’s Move To The Middle Is Nothing More Than Baseless Rhetoric

The Romney endorsement tour of Barack Obama’s policies continued Monday.

The Romney lines of harsh criticism over the president’s handling of the war in Afghanistan, which have persisted throughout the campaign, got a big “Never Mind!” from candidate Romney.

Mitt’s new Afghanistan position virtually mirrors the president’s policy.

After ignoring the nation’s longest war and omitting soldiers from his convention speech, Mitt Romney is on a desperate, last minute, race to the center.

Where did this change come from?

Why is Mitt Romney, the severely Conservative candidate for president, all of a sudden moving to the middle?

Has he had a change of heart?

No. Politico is reporting that the big change in Mitt’s approach is that his family has interceded on campaign strategy, arguing that his Game Changing Moment is to break with the right publically and moderate his rhetoric.

Thus, the October Surprise at the debate. From the lie about his plan for covering people with pre-existing coverage (his campaign had to knock that one back after the debate) to the denial of his tax plan Mitt Romney basically said “Never Mind!” to his entire campaign.

Earlier this year he chastised Obama for not learning the “lesson of Wisconsin” and wanting more teachers. This spring in Philadelphia, Romney called for bigger class sizes, not more teachers. But in Denver Romney was all about hiring more teachers (even if he wants to fire Elmo).

Like Romney said during the primary debates “I’m running for office for Pete’s sake”. This time the Tea Partiers were silent because they could smell the stench of defeat from his campaign. At this point they will take Romney’s betrayal lying down.

The only question is: can he get away with it? Romney tried it against Ted Kennedy, and lost. He tried it again and became a failed, one-term Governor of Massachusetts.

The bottom line is that Mitt Romney’s family appears to have convinced the patriarch to say whatever it takes to get elected. Even if it contradicts everything he has said in this election to date.

With four weeks left, two presidential debates and a vice presidential debate it will be tough to deny everything the Romney/Ryan campaign has proposed.

But Mitt Romney is going to win or lose based on his ability to (literally!) make it up as he goes along for the next four weeks. And he has to hope that Paul Ryan is as willing to run to the center as W. Mitt Romney is.

About Bill Buck

Bill Buck is a Democratic strategist, President of the Buck Communications Group, a media relations and new media strategies consulting business based in Washington, DC, and Managing Director of the online ad firm Influence DSP. He has over twenty years of international and national communications experience. The views and opinions expressed in this post are those of the author and do not necessarily reflect the official policy or position of CBS Local.


Opinion: Romney’s Move To The Middle Is Nothing More Than Baseless Rhetoric

The Romney endorsement tour of Barack Obama’s policies continued Monday.

The Romney lines of harsh criticism over the president’s handling of the war in Afghanistan, which have persisted throughout the campaign, got a big “Never Mind!” from candidate Romney.

Mitt’s new Afghanistan position virtually mirrors the president’s policy.

After ignoring the nation’s longest war and omitting soldiers from his convention speech, Mitt Romney is on a desperate, last minute, race to the center.

Where did this change come from?

Why is Mitt Romney, the severely Conservative candidate for president, all of a sudden moving to the middle?

Has he had a change of heart?

No. Politico is reporting that the big change in Mitt’s approach is that his family has interceded on campaign strategy, arguing that his Game Changing Moment is to break with the right publically and moderate his rhetoric.

Thus, the October Surprise at the debate. From the lie about his plan for covering people with pre-existing coverage (his campaign had to knock that one back after the debate) to the denial of his tax plan Mitt Romney basically said “Never Mind!” to his entire campaign.

Earlier this year he chastised Obama for not learning the “lesson of Wisconsin” and wanting more teachers. This spring in Philadelphia, Romney called for bigger class sizes, not more teachers. But in Denver Romney was all about hiring more teachers (even if he wants to fire Elmo).

Like Romney said during the primary debates “I’m running for office for Pete’s sake”. This time the Tea Partiers were silent because they could smell the stench of defeat from his campaign. At this point they will take Romney’s betrayal lying down.

The only question is: can he get away with it? Romney tried it against Ted Kennedy, and lost. He tried it again and became a failed, one-term Governor of Massachusetts.

The bottom line is that Mitt Romney’s family appears to have convinced the patriarch to say whatever it takes to get elected. Even if it contradicts everything he has said in this election to date.

With four weeks left, two presidential debates and a vice presidential debate it will be tough to deny everything the Romney/Ryan campaign has proposed.

But Mitt Romney is going to win or lose based on his ability to (literally!) make it up as he goes along for the next four weeks. And he has to hope that Paul Ryan is as willing to run to the center as W. Mitt Romney is.

About Bill Buck

Bill Buck is a Democratic strategist, President of the Buck Communications Group, a media relations and new media strategies consulting business based in Washington, DC, and Managing Director of the online ad firm Influence DSP. He has over twenty years of international and national communications experience. The views and opinions expressed in this post are those of the author and do not necessarily reflect the official policy or position of CBS Local.


Opinion: Romney’s Move To The Middle Is Nothing More Than Baseless Rhetoric

The Romney endorsement tour of Barack Obama’s policies continued Monday.

The Romney lines of harsh criticism over the president’s handling of the war in Afghanistan, which have persisted throughout the campaign, got a big “Never Mind!” from candidate Romney.

Mitt’s new Afghanistan position virtually mirrors the president’s policy.

After ignoring the nation’s longest war and omitting soldiers from his convention speech, Mitt Romney is on a desperate, last minute, race to the center.

Where did this change come from?

Why is Mitt Romney, the severely Conservative candidate for president, all of a sudden moving to the middle?

Has he had a change of heart?

No. Politico is reporting that the big change in Mitt’s approach is that his family has interceded on campaign strategy, arguing that his Game Changing Moment is to break with the right publically and moderate his rhetoric.

Thus, the October Surprise at the debate. From the lie about his plan for covering people with pre-existing coverage (his campaign had to knock that one back after the debate) to the denial of his tax plan Mitt Romney basically said “Never Mind!” to his entire campaign.

Earlier this year he chastised Obama for not learning the “lesson of Wisconsin” and wanting more teachers. This spring in Philadelphia, Romney called for bigger class sizes, not more teachers. But in Denver Romney was all about hiring more teachers (even if he wants to fire Elmo).

Like Romney said during the primary debates “I’m running for office for Pete’s sake”. This time the Tea Partiers were silent because they could smell the stench of defeat from his campaign. At this point they will take Romney’s betrayal lying down.

The only question is: can he get away with it? Romney tried it against Ted Kennedy, and lost. He tried it again and became a failed, one-term Governor of Massachusetts.

The bottom line is that Mitt Romney’s family appears to have convinced the patriarch to say whatever it takes to get elected. Even if it contradicts everything he has said in this election to date.

With four weeks left, two presidential debates and a vice presidential debate it will be tough to deny everything the Romney/Ryan campaign has proposed.

But Mitt Romney is going to win or lose based on his ability to (literally!) make it up as he goes along for the next four weeks. And he has to hope that Paul Ryan is as willing to run to the center as W. Mitt Romney is.

About Bill Buck

Bill Buck is a Democratic strategist, President of the Buck Communications Group, a media relations and new media strategies consulting business based in Washington, DC, and Managing Director of the online ad firm Influence DSP. He has over twenty years of international and national communications experience. The views and opinions expressed in this post are those of the author and do not necessarily reflect the official policy or position of CBS Local.


Opinion: Romney’s Move To The Middle Is Nothing More Than Baseless Rhetoric

The Romney endorsement tour of Barack Obama’s policies continued Monday.

The Romney lines of harsh criticism over the president’s handling of the war in Afghanistan, which have persisted throughout the campaign, got a big “Never Mind!” from candidate Romney.

Mitt’s new Afghanistan position virtually mirrors the president’s policy.

After ignoring the nation’s longest war and omitting soldiers from his convention speech, Mitt Romney is on a desperate, last minute, race to the center.

Where did this change come from?

Why is Mitt Romney, the severely Conservative candidate for president, all of a sudden moving to the middle?

Has he had a change of heart?

No. Politico is reporting that the big change in Mitt’s approach is that his family has interceded on campaign strategy, arguing that his Game Changing Moment is to break with the right publically and moderate his rhetoric.

Thus, the October Surprise at the debate. From the lie about his plan for covering people with pre-existing coverage (his campaign had to knock that one back after the debate) to the denial of his tax plan Mitt Romney basically said “Never Mind!” to his entire campaign.

Earlier this year he chastised Obama for not learning the “lesson of Wisconsin” and wanting more teachers. This spring in Philadelphia, Romney called for bigger class sizes, not more teachers. But in Denver Romney was all about hiring more teachers (even if he wants to fire Elmo).

Like Romney said during the primary debates “I’m running for office for Pete’s sake”. This time the Tea Partiers were silent because they could smell the stench of defeat from his campaign. At this point they will take Romney’s betrayal lying down.

The only question is: can he get away with it? Romney tried it against Ted Kennedy, and lost. He tried it again and became a failed, one-term Governor of Massachusetts.

The bottom line is that Mitt Romney’s family appears to have convinced the patriarch to say whatever it takes to get elected. Even if it contradicts everything he has said in this election to date.

With four weeks left, two presidential debates and a vice presidential debate it will be tough to deny everything the Romney/Ryan campaign has proposed.

But Mitt Romney is going to win or lose based on his ability to (literally!) make it up as he goes along for the next four weeks. And he has to hope that Paul Ryan is as willing to run to the center as W. Mitt Romney is.

About Bill Buck

Bill Buck is a Democratic strategist, President of the Buck Communications Group, a media relations and new media strategies consulting business based in Washington, DC, and Managing Director of the online ad firm Influence DSP. He has over twenty years of international and national communications experience. The views and opinions expressed in this post are those of the author and do not necessarily reflect the official policy or position of CBS Local.


Opinion: Romney’s Move To The Middle Is Nothing More Than Baseless Rhetoric

The Romney endorsement tour of Barack Obama’s policies continued Monday.

The Romney lines of harsh criticism over the president’s handling of the war in Afghanistan, which have persisted throughout the campaign, got a big “Never Mind!” from candidate Romney.

Mitt’s new Afghanistan position virtually mirrors the president’s policy.

After ignoring the nation’s longest war and omitting soldiers from his convention speech, Mitt Romney is on a desperate, last minute, race to the center.

Where did this change come from?

Why is Mitt Romney, the severely Conservative candidate for president, all of a sudden moving to the middle?

Has he had a change of heart?

No. Politico is reporting that the big change in Mitt’s approach is that his family has interceded on campaign strategy, arguing that his Game Changing Moment is to break with the right publically and moderate his rhetoric.

Thus, the October Surprise at the debate. From the lie about his plan for covering people with pre-existing coverage (his campaign had to knock that one back after the debate) to the denial of his tax plan Mitt Romney basically said “Never Mind!” to his entire campaign.

Earlier this year he chastised Obama for not learning the “lesson of Wisconsin” and wanting more teachers. This spring in Philadelphia, Romney called for bigger class sizes, not more teachers. But in Denver Romney was all about hiring more teachers (even if he wants to fire Elmo).

Like Romney said during the primary debates “I’m running for office for Pete’s sake”. This time the Tea Partiers were silent because they could smell the stench of defeat from his campaign. At this point they will take Romney’s betrayal lying down.

The only question is: can he get away with it? Romney tried it against Ted Kennedy, and lost. He tried it again and became a failed, one-term Governor of Massachusetts.

The bottom line is that Mitt Romney’s family appears to have convinced the patriarch to say whatever it takes to get elected. Even if it contradicts everything he has said in this election to date.

With four weeks left, two presidential debates and a vice presidential debate it will be tough to deny everything the Romney/Ryan campaign has proposed.

But Mitt Romney is going to win or lose based on his ability to (literally!) make it up as he goes along for the next four weeks. And he has to hope that Paul Ryan is as willing to run to the center as W. Mitt Romney is.

About Bill Buck

Bill Buck is a Democratic strategist, President of the Buck Communications Group, a media relations and new media strategies consulting business based in Washington, DC, and Managing Director of the online ad firm Influence DSP. He has over twenty years of international and national communications experience. The views and opinions expressed in this post are those of the author and do not necessarily reflect the official policy or position of CBS Local.


Watch the video: Remembering Kent Taylor, Texas Roadhouse founder and CEO (December 2021).