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Burger King and Tim Hortons Become Restaurant Brands International

Burger King and Tim Hortons Become Restaurant Brands International

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Now that it’s official, we can give a new name to the Canada-based Burger King

People are still annoyed that Burger King decided to move its headquarters to our neighbor up North.

Now that Burger King has officially bought the Canada coffee shop chain Tim Hortons in August for $11 billion, and moved its headquarters to Canada (successfully saving money by avoiding American tax rates), the new corporate brand not only has a new location, but a new name: Restaurant Brands International. The company officially went public in mid-December in both the American and Canadian markets under the name Restaurant Brands International, in the quick service restaurant category.

“I am honored to have been chosen to lead Restaurant Brands International and its two iconic brands,” Restaurant Brands International’s Daniel Schwartz said in a statement. “We have assembled a world-class leadership team that shares a passion for our brands and is committed to successfully growing the company into the world’s leading global restaurant business.”

Combined, both restaurants, according to Food Business News, have 18,000 locations in 100 countries worldwide, and each brand will be operated and managed separately. The name of the corporation implies that future brand purchases may be in the works for Burger King’s new umbrella organization.

Burger King and Popeyes will start reopening dining rooms

Burger King, Popeyes Louisiana Kitchen and Tim Hortons will start reopening dining rooms under “guidance from local authorities” as parent company Restaurant Brands International (RBI) moves into the next phase of its pandemic strategy.

In a letter Tuesday, RBI CEO Jose Cil said the company plans to welcome back “millions of guests to dine in” at its locations.

“We are now moving into the next phase of reopening dining rooms according to guidance from local authorities and will be welcoming back millions of guests to dine in at our convenient locations,” Cil wrote.

In so doing, the chains would be the first major fast-food concepts to plan to reopen dining rooms.

Quick-service chains have done brisk business in recent weeks by focusing on takeout, delivery and, in particular, their drive-thrus, which have taken on a new importance as the pandemic has shuttered restaurants around the country.

Chains such as Wendy’s and McDonald’s, as well as Burger King and Popeyes, have seen business normalize in the past couple of weeks. Popeyes, in fact, largely returned to its strong pre-coronavirus sales levels in April, RBI said last week.

The strong business has made franchisees throughout the fast-food sector hesitant to reopen their dining rooms anytime soon. With reduced staffing and more focused operations through a drive-thru that is suddenly generating nearly as much business as the entire restaurant did pre-pandemic, many operators don’t feel a financial need to go back to normal.

Brands have taken a slow approach to reopening their dining rooms. Chick-fil-A said earlier this month that it would open the inside of its restaurants for carryout. Starbucks, meanwhile, has reopened most of its closed restaurants but has likewise limited its service to carryout.

RBI, however, told franchisees late last week that they would be required to reopen their dining rooms so long as local mandates to keep them closed were eased. More than a dozen states have eased regulations forbidding dine-in service.

In his letter, Cil that “We have fully embraced the notion that parts of our restaurants need to change—certainly, for the foreseeable future and possibly forever.”

For instance, he said, the company has mandated that its employees wear masks and gloves, and the company is evaluating more comfortable and reusable masks that could become part of the chains’ standard uniforms.

He said the company has acrylic shields and contactless service at most of its restaurants, a safe-distance rule and signage to indicate which tables are open and which ones are not.

The company has turned off its self-service soda fountains and is offering beverages, extra condiments and trays from behind the front counter. The company also has hand sanitizer available and will sanitize tables between each use.

Cil also said workers around the world “are participating in thorough, rigorous training to ensure all of our health and safety protocols are well-known and implemented.”

“As we read all the stories about our communities reopening, all of the focus is understandably on ways to continue to keep up apart,” Cil said. “But one of the most normal things in our lives is coming together, and that often includes sitting down with your family or friends and enjoying a meal together at a restaurant.”

Tim Hortons, Popeyes, and Burger King revealing new menu items this year

New menu items are on the horizon for Tim Hortons, Popeyes, and Burger King in 2021, including upgrades to existing products.

After experiencing the effects of the pandemic on the restaurant industry, Jose Cil, CEO of Restaurant Brands International, noted in a press release that though they have learned how to manage businesses during this time, the brand realized there is still more opportunity for growth.

This year, the three notable brands will be executing new menu items including new lunch sandwiches and cold drinks at Tim Hortons, new innovation on the already beloved Chicken Sandwich at Popeyes, and a brand new chicken sandwich at Burger King.

“This is a deliberate journey, now more than a year-long at each of the brands, to create quality, craveable menu items that excite our guests,” said Cil.

What the new menu items are at Tim Hortons is still unknown but so far, the brand has recently gone through its own upgrades including the shift over to freshly cracked eggs in all its breakfast sandwiches and the rollout of the new dark roast blend of coffee.

In 2020, RBI also made necessary changes and upgrades to their other fast-food joints including making the Whopper free of colours, flavours, and preservatives from artificial sources, as well as two years of work put in to create the famously popular chicken sandwich from Popeyes.

Last year also saw the upgrade of outdoor digital menus at about 10,000 Burger King and Tim Horton drive-thrus across Canada and the US, which is also in-store for Popeyes by mid-2022.

These 3 Beloved Fast-Food Chains Are Closing Hundreds of Locations

The parent company of Burger King, Popeyes, and Tim Hortons announced this week they will be closing several hundred locations across the three brands.

Restaurant Brands International, which counts 12,000+ Burger King locations, 3,000+ Popeyes locations, and 4,800+ Tim Hortons locations in their portfolio, is taking a break from rapid growth plans of hitting 40,000 locations in the next decade, in order to bounce back from the coronavirus aftereffects. There's no confirmation of the exact number or location of stores that are on the chopping block.

While most Burger King closures are expected in the U.S., Tim Horton's is looking at closures primarily in Canada, which is its biggest market.

"The pandemic has had an especially pronounced impact on routine-based visits, including on the morning commute and afternoon snack occasions, which each represent a significant part of our business," said RBI's CEO José Cil, explaining the company's loss of sales.

Popeyes, on the other hand, has become the gem of the company's portfolio during the pandemic. But despite the fried chicken chain's 24.8% sales growth, the parent company has seen a 25% decline in revenue. However, this may mean fewer Popeyes locations are up for closure than its other two sister brands which have underperformed in the last few months. It must be that delicious chicken sandwich that's helping Popeyes stand out from the competition. (But look out, McDonald's is launching their own crispy chicken sandwich soon!)

The move comes during a time when many fast food franchises are taking a long hard look at their least profitable locations and conducting sweeping cuts in order to focus on locations that look more promising. McDonald's recently announced the closure of 200 locations in Walmart stores Dunkin' is shutting down 800 locations, half of which are located in Speedway gas stations and Starbucks is shuttering 400 coffee shops in favor of a new pickup concept.

In today's socially distanced world, drive-thrus are the best-performing store setups and many brands are prioritizing the expansion of drive-thru windows. Burger King in particular announced last year that it's planning to open more locations with several digital upgrades. The "Burger King of Tomorrow" concept will feature double drive-thru lanes and outdoor digital menu boards. Here are the 8 Best Drive-Thrus in America Right Now.

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Burger King to enter chicken sandwich wars with the Ch’King

Burger King will enter the chicken sandwich wars in June with the Ch’King, its take on the trendy menu item.

The Restaurant Brands International chain is following in the footsteps of sister chain Popeyes, which launched its own blockbuster sandwich in August 2019. For 1½ years, the fried chicken chain has reported double-digit sales growth, propelled by the popularity of the sandwich. Since then, rival fast-food chains, including McDonald’s and Yum Brands’ KFC, have launched their own versions.

Burger King is trying to set itself apart from the pack by breading its chicken by hand, a step that takes time, training and new equipment. Ellie Doty, chief marketing officer of Burger King North America, said the chain took two years perfecting the recipe and figuring out to make the process work for its restaurants.

“We really took our time to get it right, to get the reps in at the restaurant and make sure that every restaurant had their hand-breading station set up properly,” Doty told CNBC.

The Ch’King launch also comes as the country faces a chicken shortage, fueled in part by the chicken sandwich wars and a lack of poultry processing workers. Prices for chicken breast, which is often used in chicken sandwiches, are soaring. The Wall Street Journal reported that KFC restaurants are limiting sales of its chicken sandwich in response. Doty said Burger King isn’t immune to macroeconomic factors but it took steps to make sure that its supply chain could handle pressure.

“In taking the time to get this right, we also took the time to make sure that we have a very robust supply chain that is set up for the main scenario that we’re predicting as well as others that could happen,” she said.

Doty said the Ch’King’s name was inspired by a customer who tried the menu item during the testing phase and said the chain should change its name to Chicken King.

To celebrate the nationwide launch on June 3, customers who order the Ch’King on the Burger King app or online will also receive a free Whopper. The deal lasts through June 20. It’s the first major promotion for Burger King since it launched its loyalty program nationwide.

Shares of Restaurant Brands International have risen 10% this year, giving it a market value of $31.3 billion. While Burger King and Popeyes’ U.S. locations have bounced back from the pandemic quickly, Tim Hortons is taking longer to see customers return to its cafes.

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Burger King, Tim Hortons become Restaurant Brands International

OAKVILLE, Ontario — Restaurant Brands International Inc. is officially the world’s third largest quick-service restaurant company following the successful completion of a transaction between Tim Hortons Inc. and Burger King Worldwide, Inc.

Effective Dec. 12, Tim Hortons common shares and Burger King Worldwide common stock ceased trading on the Toronto Stock Exchange and New York Stock Exchange. Restaurant Brands International common shares began trading on the Toronto Stock Exchange and New York Stock Exchange under the trading symbol QSR on Dec. 15. Exchangeable units of Restaurant Brands International Limited Partnership, a subsidiary of Restaurant Brands International, began trading on the Toronto Stock Exchange under the trading symbol QSP on Dec. 15.

The combined company is based in Canada and will have approximately $23 billion in system sales, with more than 18,000 restaurants in 100 countries.

In August Burger King agreed to pay $11 billion to buy Tim Hortons, a Canadian chain known for its coffee and donuts. Tim Hortons Inc. shareholders approved the combination on Dec. 9. Following the closing of the transaction, each brand will be managed independently.

Daniel Schwartz, formerly CEO, Burger King Worldwide has been appointed to the role of CEO, Restaurant Brands International.

“I am honored to have been chosen to lead Restaurant Brands International and its two iconic brands,” Schwartz said. “We have assembled a world-class leadership team that shares a passion for our brands and is committed to successfully growing the company into the world’s leading global restaurant business.”

Marc Caira, formerly CEO, Tim Hortons, will serve as vice-chairman of the board of directors of Restaurant Brands International.

In addition to Schwartz, the following executives have been appointed to the Restaurant Brands International leadership team.

• Elías Díaz Sesé, president, Tim Hortons
• José Cil, president, Burger King
• Scott Bonikowsky, chief communication and corporate affairs officer
• Heitor Gonçalves, chief people and information officer
• Jill Granat, general counsel and corporate secretary
• Josh Kobza, chief financial officer
• Cara Piggot, senior vice president, supply chain

Additionally, the company announced leadership teams for both the Tim Hortons and Burger King brands.

Díaz Sesé will lead the day-to-day operations of the Tim Hortons brand. A leader with more than 12 years’ experience in the global quick-service restaurant industry, Díaz Sesé most recently was president of Burger King Asia Pacific. He will be supported by a team of Tim Hortons executives. David Clanachan has been appointed president and chief operating officer, Tim Hortons Canada. Clanachan is a food service executive with more than three decades of experience, and he has held a range of executive leadership roles within the organization. Mike Meilleur has been named president, Tim Hortons US. Meilleur has been with Tim Hortons for 20 years and has led the transformation of the US business since 2012.

Other key executive appointments at Tim Hortons include:

• Peter Nowlan, chief marketing officer
• Tammy Sadinsky Martin, senior vice president, retail
• Felipe Athayde, executive vice-president, US development
• Sami Siddiqui, executive vice-president, finance.

Cil, president, Burger King, most recently oversaw the brand’s expansion in Europe, Middle East and Africa as president of Burger King EMEA. He will be supported by the following executive team:

• Alex Macedo, president, Burger King North America
• Bruno Lino, president, Burger King Europe, Middle East and Africa
• David Shear, president, Burger King Asia Pacific
• José Dias, president, Burger King Latin America and the Caribbean
• Axel Schwan, global chief marketing officer
• Rodrigo Musiello, executive vice-president, operations
• Paulo Barbosa, executive vice-president, finance.

The board of directors of Restaurant Brands International will include eight Burger King Worldwide, Inc. directors and three directors appointed by Tim Hortons. Alex Behring will lead the board as executive chairman and director, along with the following directors: Caira, vice-chairman Martin E. Franklin Paul J. Fribourg John Lederer Tom Milroy Alan Parker Schwartz Roberto Moses Thompson Motta Alexandre Van Damme and Carlos Alberto da Veiga Sicupira.

Parent of Burger King, Tim Hortons to curb antibiotics in chicken

LOS ANGELES (Reuters) - The parent of Burger King and Tim Hortons on Thursday vowed to cut the use of antibiotics in its chicken supply, joining other major fast-food chain operators in the battle against the rise of dangerous antibiotic-resistant bacteria known as superbugs.

Restaurant Brands International Inc QSR.TO said it intends to switch its Burger King and Tim Hortons chains in the United States and Canada to chicken raised without the use of antibiotics important to human medicine by the end of 2018.

The company, which bought Popeyes Louisiana Chicken this year, said it intends to apply the new policy to all brands over time. It did not share additional details about the new antibiotic rules.

Human infections from antibiotic-resistant bacteria pose a grave threat to global health and are estimated to kill at least 23,000 Americans each year, although a recent Reuters investigation found that many infection-related deaths are going uncounted.

Some 70 percent of antibiotics vital for fighting infections in humans are sold for use in meat and dairy production. Medical researchers have concerns that overuse of those drugs on farms may diminish their effectiveness in fighting disease in humans.

As You Sow, a non-profit shareholder advocacy group, withdrew a shareholder resolution calling for reduced antibiotic use in Restaurant Brands’ meat supply following its commitment on chicken.

“This is great news for modern medicine and for long-term shareholder value,” said Austin Wilson, Environmental Health Program Manager at As You Sow.

McDonald's Corp MCD.N , Wendy's Co WEN.O , KFC YUM.N and Chick-fil-A are among the companies that have made commitments to reduce the use of antibiotics in the poultry they buy.

Activists on Thursday also stepped up pressure on Sanderson Farms Inc SAFM.O , the only major supplier that has not committed to limit use of medically important antibiotics in its chicken production.

The Organic Consumers Association and other groups sued Sanderson in federal court in Northern California over its claim that its chicken products are “100 percent natural.”

The lawsuit alleged that government tests of finished Sanderson products found residues of drugs such as ketamine, an animal anesthetic dubbed “Special K” by recreational drug users, and human antibiotics including chloramphenicol, which is not approved for use in animals raised to become food.

Mike Cockrell, Sanderson’s chief financial officer, said the company does not use the antibiotics or other drugs and chemicals mentioned in the lawsuit and that it will launch a “vigorous” defense.

Addional reporting by Tom Polansek in Chicago Editing by Phil Berlowitz and David Gregorio

Burger King, Popeyes, and Tim Hortons Locations Start to Reopen

Restaurant Brands International makes the announcement and lays out its plan.

By now, certain parts of the US already have or are on the verge of reopening. While these state and city-level decisions have been welcomed by some in dire need of haircuts, othrs fear that moving too quickly could mean the worst of the pandemic is yet to come.

Well, one way or another, we can now look to the crowdedness of Burger King and Popeyes locations as a rough indicator of how comfortable certain parts of the country are with a reopened economy.

This week, Restaurant Brands International, parent company for Burger King, Popeyes, and Tim Hortons, announced that it would reopen nearly 1,000 of its dining rooms in parts of North America where such reopenings are allowed. States like Georgia and Texas were among the first to gradually allow a return to in-restaurant dining, with Indiana, Arizona, Arkansas, and South Carolina among those allowing some return to restaurants this week.

Naturally, state limits on restaurant capacity (often capped at 50 percent occupancy, plus varying limits on party sizes) and continued enforcement of social distancing practices will shape how BK, Tim Hortons, and Popeyes serve their customers, as detailed in an “Open Letter” from RBI CEO José Cil.

In addition to existing measures like acrylic shields and contactless service 𠇊t most of our restaurants” carried over from the takeout-only period, Cil’s letter adds that a ‘safe distance’ rule will be applied in dining rooms “whether communities require it or not,” aided by �utiful tabletop signage” to indicate where customers can safely sit. Furthermore, self-serve soda fountains will be turned off, dining surfaces and chairs will be sanitized after use, and hand sanitizer will be made available to customers.

While the hope is that these precautions can put customers’ minds at ease, whether or not any of them feel comfortable enough to show up may be another story entirely. In a joint NPR/PBS Newshour/Marist national poll conducted in late April, 80 percent of respondents viewed reopening restaurants for dining as a � idea”, compared to only 19 percent who felt it was a good idea. Though it’s possible public opinion has shifted now that the reopenings have actually begun, America certainly isn’t universal in its enthusiasm for the return of dine-in restaurants.

The good news for fast food chains is that their business wouldn’t seem to depend on dining in, at least if the varied reaction to the reopenings is any indication. While Waffle House is back in business in Georgia, Chick-fil-A has yet to reopen its dining rooms.

So between takeout, drive-thru, and the recent expansion of delivery, it’s not necessary to eat at a Burger King unless one really, truly wants to. How eaters ultimately weigh concerns for their health against the desire to eat a Whopper in a specific place remains to be seen.

Tim Hortons, Burger King Now Restaurant Brands International

OAKVILLE, Ontario -- Restaurant Brands International Inc. has completed a transaction with Tim Hortons Inc. and Burger King Worldwide Inc. that creates Restaurant Brands International, a new global quick-service restaurant (QSR) company operating two iconic, independent brands.

The new leadership team is made up of senior executives from the Tim Hortons and Burger King brands. Daniel Schwartz, formerly CEO of Burger King Worldwide, has been appointed to the role of CEO, Restaurant Brands International. Marc Caira, formerly CEO of Tim Hortons, will serve as vice chairman.

Other appointments included:

  • Díaz Sesé, president of the Tim Hortons brand.
  • José Cil, president of the Burger King brand.
  • Alex Macedo, president of Burger King North America.
  • David Clanachan, president and COO of Tim Hortons Canada.
  • Mike Meilleur, president of Tim Hortons U.S.
  • Scott Bonikowsky, chief communication and corporate affairs officer.
  • Heitor Gonçalves, chief people and information officer.
  • Josh Kobza, CFO.
  • Cara Piggot, senior vice president for supply chain.
  • Peter Nowlan, chief marketing officer.
  • Tammy Sadinsky Martin, senior vice president of retail.
  • Felipe Athayde, executive vice president for U.S. development.
  • Sami Siddiqui, executive vice president of finance.

Effective Dec. 12, 2014, Tim Hortons common shares and Burger King Worldwide common stock ceased trading on the Toronto Stock Exchange and New York Stock Exchange. Restaurant Brands International common shares began trading on the TSE and NYSE under the trading symbol "QSR" on December 15.

The company is majority-owned by 3G Capital, the previous majority owner of Burger King, which holds a 51% stake.

Oakville, Ontario-based Restaurant Brands International is one of the world's largest QSR companies with approximately $23 billion in system sales and more than 18,000 restaurants in 100 countries.

Tim Hortons is one of the largest restaurant chains in North America and the largest in Canada. Its menu includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of Sept. 28, 2014, Tim Hortons had 4,590 systemwide restaurants, including 3,665 in Canada, 869 in the United States and 56 in the Gulf Cooperation Council.

Founded in 1954, Burger King is the second largest fast-food hamburger chain in the world. The Burger King system operates in approximately 14,000 locations in 100 countries and territories worldwide. The restaurants are owned and operated by independent franchisees, many of them family-owned operations.

Watch the video: Tim Hortons, Burger King merger? What you need to know. (July 2022).


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